Taking care of the economy is a growing value in our society as people seek ways to best preserve the world around us. Many people intentionally look for eco-friendly businesses to work in industries that deal with reusable materials. If companies desire to gain an edge over their competition, they should seek to market their green services to prove themselves an ethical business to do work with.
Green Marketing
Green marketing is intentionally advertising the efforts your company takes to be eco-friendly as a reason for customers to use your business’ products and services. This is a proven strategy for a business to market themselves towards green-minded customers.
There are always varying factors in the business world that attract customers to different businesses. Intuit believes that within the next five years, green marketing will be necessary for a company to compete in the day’s market.
If You’ve Got it, Flaunt it
Chances are, your business already takes part in many green practices. But do your potential customers know that about your business? If they don’t know that, studies show it could make a huge difference in the amount of business you get.
One study found that small business owners say eco-friendly initiatives are a significant reason why costumers continue to support their business.. Customers are choosing businesses that care about green practices and share them with the public as part of their vision.
Leverage Xerox’s Green Marketing
Xerox is an industry leader in green marketing. It is a core part of their strategy as a technology company. They write about it, measure it, and are continually developing solutions to help businesses like yours implement green practices.
A simple green practice for your business to implement with Xerox is toner cartridge recycling. Your business can either use your boxes or request boxes from Xerox to pack up used cartridges to return to Xerox for recycling.
You Walk the Walk, Now Talk the Talk
Now that you know about green marketing, it is time to start participating in it. Post about your efforts on social media accounts, blog about them, and even dedicate space on your company website to talk about the ways your business works to be green. Your customers will love seeing your efforts in practice and will support your business for them.